Immortals Gaming Club (IGC) is proud to announce the renewal of the organization’s partnership with MTN DEW AMP GAME FUEL. Driven to create compelling content, the two brands produced the YouTube series Champions Rising featuring MIBR, IGC’s premiere CS:GO roster. The multiple episode series has globally engaged fans with over 1-million minutes watched online and will continue to chronicle the team at IEM Chicago.

“We are excited to continue our relationship with MTN DEW AMP and keep them within the IGC family and extend the partnership too,” said Brian Millman, Vice President, Corporate Partnerships of IGC Esports. “We recognize their effort to support the broader gaming and esports community as well as our players and our fans with Game Fuel.”

By embedding a content crew within the framework and lives of MIBR, MTN DEW AMP GAME FUEL is showcasing the success, the struggle and the lives of the players while they travel around the world and compete to achieve their ambitions to be the top Counter-Strike team in the world.

In addition to being the presenting sponsor of Champions Rising, MTN DEW AMP GAME FUEL will continue to be featured on the jersey of both MIBR and Immortals will complement MTN DEW AMP GAME FUEL’s event-based partnerships with on-site activations involving the team.

This renewal comes on the heels of IGC’s acquisition of Infinite Sports & Entertainment, parent company of OpTic Gaming, for an enterprise value of over $100 million.

Renova Parceria com MTN DEW® AMP® GAME FUEL®

Immortals Gaming Club (IGC) está orgulhosa de anunciar a renovação da parceria com a MTN DEW AMP GAME FUEL. Focados em criar conteúdo cativante, as duas marcas produziram a série de Youtube Champions Rising com a MIBR, a line de excelência de CS:GO da IGC. Os vários episódios da série impactaram fãs globalmente com mais de 1 milhão de minutos assistidos e continuará seguindo o time na IEM Chicago.

“Estamos empolgados em continuar nossa relação com a MTN DEW AMP e continuar com eles na família IGC estendendo nossa parceria também,” disse Brian Millman, Vice Presidente de Parcerias da IGC Esports. “A gente reconhece o seu esforço de apoiar uma comunidade maior de gaming e esports assim como nossos players e fãs com Game Fuel.”

Ao embutir um time de conteúdo no trabalho e nas vidas da MIBR, MTN DEW AMP GAME FUEL está mostrando os sucessos, as lutas e as vidas dos jogadores enquanto eles viajam o mundo e competem pela sua ambição de ser o melhor time de Counter-Strike do mundo.

Em adição de ser o sponsor que apresenta a Champions Rising, MTN DEW AMP GAME FUEL continuará presente na camiseta da MIBR e a Immortals complementará a parceria com a MTN DEW AMP GAME FUEL baseada em eventos com ativações on-site envolvendo o time.

Esta renovação vem próxima da aquisição da Infinite Sports & Entertainment, empresa mãe da OpTic Gaming, pela IGC colmatando num valor empresarial de mais de $100 milhões.